CONTENT

SECTION 2 - SOCIAL MEDIA ENHANCEMENT & TARGETED ADS

1 Driving Generic Engagement on Social Media


  • Crafting Compelling and Engaging Content: Learn how to create diverse types of content tailored to your audience’s preferences, including text, visuals, and interactive elements, to drive higher engagement rates.


  • Optimising Posting Strategies: Understand the importance of timing, frequency, and consistency in posting, and how to use scheduling tools to maximise the impact of your content.


  • Analysing and Refining Engagement Strategies: Develop skills to monitor, analyse, and interpret engagement metrics, allowing for continuous improvement and optimisation of your social media strategies.


2 Benefits of Targeted Advertising


  • Enhanced Ad Relevance and Engagement: Learn how targeted advertising increases the relevance of ads for specific audiences, leading to higher engagement rates and more meaningful interactions.


  • Improved Conversion Rates and ROI: Understand how focusing ad spend on high-potential audiences improves conversion rates and delivers better return on investment (ROI) compared to generic advertising.


  • Effective Utilisation of Targeting Types: Explore different targeting methods such as demographic, geographic, and interest-based targeting to effectively reach and influence your desired audience.

3 Beginners Guide to Targeting Ads and Social Media Marketing


  • Comprehensive Understanding of Ad Targeting: Learn how to effectively use different targeting options (demographic, geographic, interest-based, behavioural, and psychographic) to reach specific audiences and enhance ad performance.


  • Strategic Social Media Marketing: Develop skills in creating and managing social media marketing strategies, including content creation, scheduling, and performance analysis to drive engagement and achieve business goals.


  • Practical Application and Case Studies: Apply theoretical knowledge through practical activities and real-world case studies to design and implement effective ad campaigns and social media strategies.


4 Practical Activity


  • Create and Implement a Social Media Marketing Plan: Develop a comprehensive plan that includes setting goals, identifying target audiences, and designing a content calendar tailored to specific business or personal branding needs.
  • Design and Launch Targeted Ad Campaigns: Learn to create effective ad creatives, set up and launch targeted advertising campaigns, and apply appropriate targeting strategies to reach the right audience segments.
  • Evaluate and Refine Strategies: Monitor campaign performance, analyse results, and make data-driven adjustments to improve social media and ad strategies, culminating in a presentation of your findings and refinements.



How exciting,


You have made it this far....I am so proud of you!


Massive congratulations for making it right up to section 2 of the course. Honestly, now you have the hang of the design using the secret software, we can really delve into Social Media side of everything. I remember when I started out 10+ years ago we had no special software and everything had to be planned and designed manually. Honestly the time spent then to now, this profession is just a dream!


So let's getting going for round 2. Again, all the same rules apply, no right or wrong, 'practice' and 'knowledge' is key in this section. I'm so excited for you and I hope you are enjoying the course so far. Well you made it here, so keep going, commit to it and clearly set out your goals and what you want to achieve from it. Hold it tight, manifest, I truly believe you can create the life you want - and you my friend are already on the way!


Ok so right at the end of the course I am going to be really getting in to the juicy bits with some added 'Bonuses' just for you. I cannot wait! I'm just so happy that I have been able to combine my 10+ years of training, knowledge and experience to bring you this.


Here's what the bonuses include:


BONUS - KEY SOCIAL MEDIA POINTS!


  • Optimising Follower Growth and Engagement: Learn strategies for attracting and retaining followers, understanding engagement metrics, and balancing organic and paid growth methods to enhance social media presence.


  • Strategic Use of Hashtags: Master the art of selecting and utilising hashtags to increase post visibility and engagement, including the use of trending, niche, and branded hashtags, supported by hashtag analysis tools.


  • Crafting and Scheduling Compelling Content: Discover how to create visually appealing and engaging content, plan a content calendar, and use scheduling tools effectively to maintain a consistent and impactful social media presence.


BONUS BONUS - WHERE TO START WHEN IT COMES TO YOUR PROFESSIONAL SOCIAL MEDIA JOURNEY!! EXCITING!!

Introduction to Canva and Social Media Marketing

Understanding the Importance of Visual Content


Lesson 1: The Power of Visuals in Social Media Marketing


In today’s fast-paced digital world, capturing the attention of your audience is more challenging than ever. Visual content has emerged as a powerful tool for businesses to cut through the noise and engage with their target audience effectively. Let's explore why visual content matters in social media marketing, including its ability to convey messages quickly, evoke emotions, and drive engagement.


Here we have a funny little video, view it by clicking here

Also, another video, view it by clicking here


Activity: Visual Content Analysis


Take a moment to analyse your own social media feeds or those of popular brands. Identify the types of visual content that catch your eye and consider why they are effective. Make as many notes as you can of your observations.

Key Learning Objectives

Understand the importance of visual content in social media marketing.

Gain insights into the specific requirements and best practices for visual content on different social media platforms.

Familiarise yourself with the features and capabilities of Canva.